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EIDX General Supporting Documentation
Status:  Provisional draft.  Adapted from previous published version (Balloted and Ratified by Membership, June 1997)

Business-to-Consumer (B2C) Models

EIDX's historical focus has been on business-to-business (B2B) electronic commerce.  Many developments in the world of business-to-consumer (B2C) electronic commerce trigger developments in B2B electronic commerce, and vice-versa.

Some basic B2C models are described here for informational purposes.

Brick and Mortar

Most of us are consumers, and are familiar with the traditional methods for buying consumer goods.

Click and Order - Internet B2C Order Models

 It's no secret by now that the it's very lucrative for a business to put up a web site that allows them to sell stuff and allows consumers to buy stuff from them.  There are several order models for web-based commerce, or "click and order."  But notice that at the fundamental, technology-independent level, the transaction is going to look very much like EIDX's models for B2B.  It's what happens before the order and after the order that is different:

The models her below represent technology options for the basic ordering process.

Office Max, Office Depot, Staples, Fry's, and CompUSA are examples of stores that offer this ordering method. is an example of an aggregator model.  From the consumer's perspective, the consumer is buying everything from Staples.

The End.   (For now).

Last updated 06 February 2003